The following is a simple guide to what I do for search engine marketing. Although it is meant for beginners, it can also be very useful for more advanced search engine marketers as a reference source. Each section provides a brief overview of the basics followed by resources for further study.

• Keywords & Search Terms

The first step is to analyse the search terms that your target audience is using when using search engines. These search terms are the keywords and keyphrases that will be used to market your web site.

• Search Engine Optimization

Step two addresses how to make basic web site design changes that will make your site more search engine friendly. My basic SEO package in short.Includes the following.

1. Domain names (If requested)
2. Business Hosting (If reuqested)
3. The Title Tag. (Modification)
4. Meta Description and Meta Keyword Tags. (Modification)
5. Copywriting. (Mofication of the Content of your website and making it more Search Engine Friendly)
6. ALT Tags. (Modification)
7. Site Map (Creating and submitting it on Google.)
8. Dealing with FLASH. (Search Engines donot understand flash, so necessary modifications are made)
9. Dealing with dynamic pages.(Understanding Base Modification)
10. File formats. (Rectifications and renaming)
11. Framed sites & pages. (Search Engines Hate Frames so necessary aarangements are made)
12. JavaScript.(Looking in for replacements)
13. What to avoid.
    

• Search Engine Submission

After I’ve gone through the search engine optimization process, it’s time to get your site listed in the various search engines and directories. This will include

1. Submitting your site using a free submit form.
2. Submitting to directories.
3. Paying the search engines to index your site.
4. Services to avoid.
5. Services that can help.

• Link Popularity

Link popularity is a major factor when it comes to ranking well in search engines and drawing traffic to your site.
This step will include..

1. Getting links to your site.
2. Checking Your Link Popularity
3. What not to do.

• Pay Per Click Search Engines

Pay per click search engines and pay per click advertising provides web site owners the opportunity to buy their way to better positions on search results pages.This will include

1. Important Considerations
2. Pay per click affiliate programs.
3. Pay per click information resources.

• Log File and Traffic Analysis

Your site’s log files contain a wealth of information about the effectiveness of your web site marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.

• Google’s PageRank

Although Google’s PageRank is but one factor Google uses to determine its search results, it is a popular topic.